Professional Writing Overview
Below are selected writing samples with contextual blurbs about the campaigns or projects they supported.
At TriplePoint, I serve as an Account Coordinator supporting a global slate of clients across AAA and indie games. My work spans media relations, PR writing, strategic planning, and event coordination—tailored to each game’s voice, audience, and goals. From securing coverage for Pokémon and Crimson Desert to helping studios like Theorycraft Games and Owlchemy Labs curate their brands, I build bespoke campaigns that balance press visibility with long-term brand narrative. My role also includes hands-on contributions to new business, coverage analysis, and cross-functional collaboration across departments and time zones.
Pokémon Campaign Moments
Headline:
Pokémon Trading Card Game Pocket Eevee Grove Reveal
Campaign Objective:
The Pokémon Company International announced Pokémon Trading Card Game Pocket Eevee Grove along with its release date. I distributed the news via targeted pitching to mainstream, entertainment, gaming, mobile, and enthusiast outlets, while offering Poké Gold to premium access journalists.
One Week Data:
Total Impressions: 414,220,282 UMVs
Total Number of Articles: 36
First Day Data:
Total Impressions: 107,224,321 UMVs
Total Number of Articles: 15
Organic Coverage:
IGN: Pokémon TCG Pocket: Eevee Grove - Official Trailer
Game Rant: Pokémon TCG Pocket's Hardest Decks to Play May Finally Be Vindicated With Eevee Grove
CBR: Pokémon TCG Pocket is Getting an Expansion Featuring 1 of Fans' Favorite Pokémon This Month
Polygon: Pokémon TCG Pocket’s Eevee expansion is like the digital version of the cards everyone’s fighting over
During my time as Associate PR Manager at Bethesda, I supported multiple AAA campaigns across the studio’s portfolio, working closely with internal and external teams to shape press materials, secure coverage, and deliver strong messaging across key beats.
Fallout 76 Campaign Overview
From Bethesda Game Studios, the award-winning creators of Skyrim and Fallout 4, Fallout 76 is an open-world, online multiplayer RPG, where players can experience the largest, most dynamic world ever created in the legendary Fallout universe.
Campaign Moments
Headline:
Fallout 76 | Announcing 2022 Roadmap
Campaign Objective:
At the start of each year, the Fallout 76 team releases a content roadmap outlining the biggest updates and seasonal events planned for the months ahead. This annual moment is designed to energize the existing player base, re-engage lapsed players, and attract new ones by showcasing a vibrant, evolving live-service experience. As part of this initiative, I vetted journalists and secured interviews across key gaming outlets—ensuring the messaging reached both core and lapsed audiences through trusted voices in the industry.
Organic Coverage:
Screen Rant: Fallout 76 Reveals 2022 Roadmap, Taking Players Outside of Appalachia
IGN Entertainment: Fallout 76's 2022 Content Road Map Makes Nods to Past Fallout Expansions
PC Gamer: Bethesda is working on a 'five-year roadmap' for Fallout 76
Owned Coverage:
Screen Rant: Mark Tucker, Jon Rush, & Joshua Moretto Interview - Fallout 76's Expeditions: The Pitt
Polygon: Fallout 76 is getting much weirder — and more interesting — in 2022
AusGamers: Fallout 76 Interview - 2022 Roadmap, The Pitt, Aliens, and Nuka World
Massively Overpowered: Aliens, events, and The Pitt: MassivelyOP interview with Fallout 76’s Mark Tucker
Headline:
Fallout 76 | Extraterrestrials Land Today in The Latest Patch
Campaign Objective:
For a limited time, Fallout 76 players could encounter UFOs and alien beings during random in-game events, creating a dynamic and surprising experience. As the PR lead for the game, I crafted and distributed messaging that clearly outlined upcoming content, emphasizing transparency and player value. The goal was to build trust with the community, re-engage lapsed players, and ensure clear, consistent coverage across press and social channels.
Organic Coverage:
Game Rant: Fallout 76 Alien Event is Live Now
Bleeding Cool: The Extraterrestrials Have Arrived In Fallout 76 Today
GamingBolt: Fallout 76 Update Brings Aliens to Appalachia, Season 8 Goes Live
DEATHLOOP Campaign Overview
About:
Developed by Arkane Lyon, DEATHLOOP transports players to the lawless island of Blackreef, where two rival assassins are locked in an endless time loop. The game received widespread critical acclaim and was honored with multiple awards, including Best Art Direction and Best Game Direction at The Game Awards.
Campaign Moments
Headline:
DEATHLOOP Trailer Revealed at PlayStation Showcase 2021
Execution:
To build momentum ahead of DEATHLOOP’s September 14, 2021 launch, a story trailer debuted during the annual PlayStation Showcase. Following the reveal, I supported the campaign in developing the media alert that highlighted the trailer’s key beats, introduced narrative context, and ensured press had the essential details ahead of launch. This helped drive broader awareness for the IP in the final weeks of the campaign.
Organic Coverage:
NME: Exclusive: Listen to the mysterious main theme for ‘Deathloop’
IGN Entertainment: Deathloop Launch Trailer Revealed Ahead of September 14 Release Date
Shacknews: PlayStation Showcase September 2021: All trailers, reveals, & announcements
Headline:
DEATHLOOP Available Now for PlayStation 5 and PC
Execution:
Launched on September 14, 2021, DEATHLOOP was positioned as yet another bold, genre-defying entry from Arkane Lyon. I supported the game’s launch in developing press materials, pulling standout review quotes, and highlighting the passion and creativity behind the title. The campaign emphasized DEATHLOOP as an artful, innovative experience designed to leave a lasting impression on players.
Select Coverage:
The Washington Post: ‘Deathloop’ chucks the stuff that sucks about games in 2021
The Verge: Deathloop is an intricate mystery that also happens to be an amazing action game
Geeks of Color: ‘Deathloop’ Is A Next-Gen Masterpiece From Arkane Studios That’ll Have You Running Circles
