Professional Writing Overview

Below are selected writing samples with contextual blurbs about the campaigns or projects they supported.

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At TriplePoint, I served as an Account Coordinator, supporting a global slate of clients across AAA and indie games. My work spanned media relations, PR writing, strategic planning, and event coordination — tailored to each game’s voice, audience, and goals. From securing coverage for Pokémon and Crimson Desert to helping studios like Theorycraft Games and Owlchemy Labs curate their brands, I built bespoke campaigns that balance press visibility with long-term brand narrative. My role also included hands-on contributions to new business, coverage analysis, and cross-functional collaboration across departments and time zones.

Top Client Campaign Highlights

Headline:
Pokémon Trading Card Game Pocket Eevee Grove Reveal

Campaign Objective:
The Pokémon Company International announced Pokémon Trading Card Game Pocket Eevee Grove along with its release date. I distributed the news via targeted pitching to mainstream, entertainment, gaming, mobile, and enthusiast outlets, while offering Poké Gold to premium access journalists.

One Week Data:
Total Impressions: 414,220,282 UMVs
Total Number of Articles: 36

First Day Data:
Total Impressions: 107,224,321 UMVs
Total Number of Articles: 15

Organic Coverage:
IGN: Pokémon TCG Pocket: Eevee Grove - Official Trailer
Game Rant: Pokémon TCG Pocket's Hardest Decks to Play May Finally Be Vindicated With Eevee Grove
CBR: Pokémon TCG Pocket is Getting an Expansion Featuring 1 of Fans' Favorite Pokémon This Month
Polygon: Pokémon TCG Pocket’s Eevee expansion is like the digital version of the cards everyone’s fighting over

During my time as an Associate PR Manager at Bethesda Softworks, I supported multiple AAA campaigns across the studio’s portfolio, working closely with internal and external teams to shape press materials, secure coverage, and deliver strong messaging across key beats.

Top AAA IP Campaign Highlights

Headline:
Fallout 76 | Announcing 2022 Roadmap

Campaign Objective:
At the start of each year, the Fallout 76 team releases a content roadmap outlining the biggest updates and seasonal events planned for the months ahead. This annual moment is designed to energize the existing player base, re-engage lapsed players, and attract new ones by showcasing a vibrant, evolving live-service experience. As part of this initiative, I vetted journalists and secured interviews across key gaming outlets—ensuring the messaging reached both core and lapsed audiences through trusted voices in the industry.

Organic Coverage:
Screen Rant: Fallout 76 Reveals 2022 Roadmap, Taking Players Outside of Appalachia
IGN Entertainment: Fallout 76's 2022 Content Road Map Makes Nods to Past Fallout Expansions
PC Gamer: Bethesda is working on a 'five-year roadmap' for Fallout 76

Owned Coverage:
Screen Rant: Mark Tucker, Jon Rush, & Joshua Moretto Interview - Fallout 76's Expeditions: The Pitt
Polygon: Fallout 76 is getting much weirder — and more interesting — in 2022
AusGamers: Fallout 76 Interview - 2022 Roadmap, The Pitt, Aliens, and Nuka World
Massively Overpowered: Aliens, events, and The Pitt: MassivelyOP interview with Fallout 76’s Mark Tucker

Headline:
DEATHLOOP Trailer Revealed at PlayStation Showcase 2021

Execution:
To build momentum ahead of DEATHLOOP’s September 14, 2021 launch, a story trailer debuted during the annual PlayStation Showcase. Following the reveal, I supported the campaign in developing the media alert that highlighted the trailer’s key beats, introduced narrative context, and ensured press had the essential details ahead of launch. This helped drive broader awareness for the IP in the final weeks of the campaign.

Organic Coverage:
NME: Exclusive: Listen to the mysterious main theme for ‘Deathloop’
IGN Entertainment: Deathloop Launch Trailer Revealed Ahead of September 14 Release Date
Shacknews: PlayStation Showcase September 2021: All trailers, reveals, & announcements

Headline:
DEATHLOOP Available Now for PlayStation 5 and PC

Execution:
Launched on September 14, 2021, DEATHLOOP was positioned as yet another bold, genre-defying entry from Arkane Lyon. I supported the game’s launch in developing press materials, pulling standout review quotes, and highlighting the passion and creativity behind the title. The campaign emphasized DEATHLOOP as an artful, innovative experience designed to leave a lasting impression on players.

Select Coverage:
The Washington Post: ‘Deathloop’ chucks the stuff that sucks about games in 2021
The Verge: Deathloop is an intricate mystery that also happens to be an amazing action game
Geeks of Color: ‘Deathloop’ Is A Next-Gen Masterpiece From Arkane Studios That’ll Have You Running Circles

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