Production Experience

I spent much of my career in social media marketing and production, developing copy and digital assets to managing creative workflows, global localization, and live-event content. During that time, I've collaborated with creatives, clients, developers, and production teams to bring polished campaigns to audiences around the world.

Social Copy and Asset Production in Video Games

At IGN Entertainment, I crafted copy, designed visual assets, and managed daily posts on X (formerly Twitter), Meta (formerly Facebook), and Instagram, reaching a combined audience of over 15 million followers. Running IGN’s global channels gave me hands-on experience with tools like Adobe Photoshop, Sprout Social, True Anthem, Twitter Studio, Meta Business Suite, and Airtable, resulting in a robust, content-rich portfolio.

Click on any photo in the slideshow on the right to view a few of my published posts on IGN’s Instagram page. →

Slideshow Note: I produced each of these posts from ideating, designing assets, writing copy, and executing final beats.

Live Events | Operations

In the summer of 2019, IGN Entertainment brought me onto their social team for their live event season as a Branded Coordinator. Hunkered down in a war room near the Staples Center where E3 took place, we executed branded posts across their social platforms and increased awareness of their partnerships with Mountain Dew and The Boys Amazon Prime show.
The team brought me on again in 2023 as a regular Freelance Social Media Producer, where I propelled daily projects and provided auxiliary support during live events. Most notably, I composed each piece of published social copy on all global channels during the 2024 Xbox Showcase. For the inaugural 2024 IGN Live event, I also conducted check-ins for TikTok creators, while simultaneously producing live show content.

Apple Marketing Production & Localization

An agency under the umbrella corporation of Omnicom Group, Be Grizzlee often partners with TBWA\Media Arts Lab and TBWA\CHIAT\DAY in producing various Apple projects. As a Digital Producer from 2019 to 2021, I worked on a variety of campaigns and managed production lines on notable projects like Apple Fitness+ digital banners and Apple Watch Series 3 and 5 localized commercials.

My time spent with Be Grizzlee allowed me insight into localization and collaboration with many cultures that spanned across 24+ international markets. I led teams of creatives through numerous rounds of client feedback and navigated dynamic environments. Working on such a prominent and global brand awarded me the leadership and organizational skills applicable in any field.

One live ad from a months-long Fitness+ project with TBWA\MAL Creative and Be Grizzlee Creative collaborating on design and formatting.

One live ad out of 1400+ units produced with the Be Grizzlee team.

Xbox Design Lab product and lifestyle shot (me on the right) for #NationalBestFriendsDay on Twitter

Social Media in Video Games

Fresh-faced and bushy-tailed, I set foot into the chaotic world of video games with Xbox from 2016 to 2018. As my first job out of college, Ayzenberg Group introduced me to how we collaborate with clients on strategy and creative within the gaming space.

Featured across various platforms and publications, we created experiential and impactful content for players worldwide to engage with the brand in organic ways. I was also fortunate enough to work on other projects like Minecraft during my time at Ayzenberg Group to deliver captivating social content.